This Privacy Policy describes how Life Pros, a division of Southwestern Legacy Insurance Group ("Company," "we," "our," or "us"), collects, uses, discloses, and protects information about you when you visit our website, submit forms, book calls, or otherwise interact with our services.
By using our website or providing your personal information, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide Directly
When you fill out a form, book a coverage review call, or otherwise contact us, we may collect:
- Full name (first and last)
- Email address
- Phone number
- Type of coverage you're interested in (e.g., final expense, whole life, term)
- Any additional information you choose to share during your call or via email
Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
- IP address
- Browser type and version
- Device type (mobile, desktop, tablet)
- Operating system
- Pages visited and time spent on each page
- Referring website or ad source
- Cookies and similar tracking technologies (see Section 5 below)
Information From Third Parties
We may receive information about you from advertising platforms (such as Meta/Facebook) when you interact with our ads, including ad click data and campaign identifiers. This data is used for ad attribution and measurement purposes only.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide our services: Contact you to conduct your coverage review, compare rates, and discuss insurance options
- To communicate with you: Send appointment confirmations, reminders, and follow-up messages via SMS, email, or phone
- To improve our services: Analyze how visitors interact with our website to improve the user experience
- To measure advertising performance: Track the effectiveness of our advertising campaigns through conversion tracking and attribution
- To comply with legal obligations: Meet state and federal regulatory requirements applicable to insurance marketing and sales
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- Insurance carriers: When you decide to apply for coverage, we share your information with the specific insurance carrier(s) you select in order to process your application. We work with 40+ licensed carriers.
- Service providers: We use third-party tools to operate our business, including:
- GoHighLevel (CRM): To manage contacts, schedule appointments, and send communications
- Meta (Facebook): For advertising measurement and conversion tracking via the Meta Pixel and Conversions API (CAPI). Data shared with Meta is hashed and used for ad attribution. See Section 5 for details.
- Legal requirements: When required by law, regulation, subpoena, or court order
- Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
4. Telephone Consumer Protection Act (TCPA) Disclosure
By providing your phone number and checking the consent checkbox on our website, you provide express written consent to receive:
- Phone calls (including prerecorded or autodialed calls)
- Text messages (SMS/MMS)
- Communications related to your coverage review, appointment reminders, and follow-up information
Message and data rates may apply. Message frequency varies.
You may opt out at any time by replying STOP to any text message you receive from us, or by contacting us directly. Opting out will not affect your ability to receive insurance services — it only stops automated communications.
Your consent is not a condition of purchasing any product or service from us.
5. Cookies, Tracking Technologies & Advertising
Meta Pixel & Conversions API
Our website uses the Meta Pixel (a JavaScript tracking code) and the Meta Conversions API (CAPI) to measure the effectiveness of our Facebook and Instagram advertisements. These tools collect:
- Page view events when you visit our website
- Lead events when you submit a form or book a call
- Technical data such as IP address, browser information, and click identifiers (fbclid)
Data sent to Meta via CAPI is hashed before transmission — Meta does not receive your raw personal information through this channel. This data is used solely for ad measurement, optimization, and attribution.
You can learn more about Meta's data practices at facebook.com/privacy/policy.
Other Cookies
Our website may use essential cookies for basic functionality (e.g., form state, consent preferences). We do not use third-party advertising cookies beyond the Meta Pixel described above.
6. Your Privacy Rights
California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and share
- Delete your personal information (subject to certain exceptions)
- Opt out of the sale or sharing of your personal information (we do not sell your information)
- Non-discrimination for exercising your privacy rights
To exercise these rights, contact us using the information in Section 10 below.
Other State Privacy Rights
Residents of states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, and others) may have similar rights. Contact us to exercise your rights under applicable state law.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion, we will delete or anonymize your information unless a legal exception applies.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.
10. Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to file a complaint, contact us at:
Life Pros — Veteran Life Department
A division of Southwestern Legacy Insurance Group
Email: privacy@lifepros.com
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.
12. Government Non-Affiliation Disclosure
Life Pros is a trade name of Southwestern Legacy Insurance Group, a private, licensed independent insurance agency. We are not affiliated with, endorsed by, or connected to the U.S. Department of Veterans Affairs, the Department of Defense, any branch of the U.S. military, or any government entity. All insurance products offered are private commercial products, not government benefits.